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The Daily Insight

What should I post on Facebook or LinkedIn?

Author

James Olson

Updated on February 17, 2026

What to post on each social media platform
  • Facebook: Videos and curated content.
  • Instagram: High-res photos, quotes, Stories.
  • Twitter: News, blog posts, and GIFs.
  • LinkedIn: Jobs, company news, and professional content.
  • Pinterest: Infographics and step-by-step photo guides.

Just so, what is the best type of content to share on Facebook?

Key takeaway #1: Video performs better than all other types of Facebook posts. When it comes to taking your Facebook strategy to the next level, there is no better way to do so than through the use of video content. On average, video posts on Facebook get at least 59 percent more engagement than other post types.

Also Know, which is better Facebook or LinkedIn? LinkedIn is better for lead generation.

Ultimately, both platforms are good for different things. While Facebook gives you access to ten times more prospects and provides a great place to generate brand awareness and engagement, LinkedIn beats Facebook when it comes to generating tangible leads.

Simply so, what type of posts work best on LinkedIn?

Posts between 1900 and 2000 words perform the best and gain the greatest number of post views, likes, comments, and shares. So, on average, the longer the post, the better! An article published by the Content Marketing Institute found that short content, with word counts of 1,000 or less, dominate LinkedIn.

Is it better to post or write an article on LinkedIn?

While LinkedIn posts and status updates are limited to 1,300 characters, LinkedIn articles can be up to 125,000 characters in length, which gives you more opportunity to showcase your expertise and knowledge. Writing articles is also a great way to start conversations and raise your visibility on the platform.

Related Question Answers

What Facebook posts get the most attention?

Questions, images and videos get more engagement than any other type of post. However, videos are the most likely to be shared. Facebook posts get the most engagement on Sundays. While this might sound surprising, BuzzSumo found that engagement with posts rises when there are fewer public posts in users' news feeds.

What makes a Facebook post successful?

A successful Facebook post has a clear call to action. It asks people to follow through in a specific way using words such as “subscribe now,” “share your ideas,” or “tell us what you think.” Use specific language but be realistic: you can't expect people to write an essay about how great your product is.

What types of posts get the most likes?

The aforementioned study from Track Maven also found that posts with eleven or more hashtags got the most likes on Instagram. So you should add at least eleven hashtags every time you publish. You can add more, but be careful not to add more than fifteen, as your post can end up looking spammy.

What to post on Facebook to get a lot of likes and comments?

Top Facebook Status Ideas
  • Use Status Tagging to Tag a Page, Group, or Person.
  • Post a Picture.
  • Post a Quote.
  • Change your Relationship Status.
  • Schedule your Facebook Status Updates using Hootsuite.
  • Share a Link to a nice Article.

What is the most shared content on social media?

The statistics on the most shared content
  • Facebook has 13 billion users worldwide and 1.2 billion of those users are active on a monthly basis.
  • Facebook videos get 135% more organic reach than photos.
  • Facebook posts with photos still get 3x more engagement than those without them.

How can I increase my post reach on Facebook?

Here are 20 strategies to boost your Facebook organic reach.
  1. Build your presence and authority.
  2. Publish evergreen content.
  3. Create invite-only groups for your most engaged audience members.
  4. Use organic post targeting.
  5. Post when your competitors are asleep.
  6. Post more links (or don't).
  7. Publish videos natively on Facebook.

What should my business post first on Facebook?

Best Practices for the First Post on Your Facebook Page

Create a welcome post that includes details about your business and why people should like your Page. Provide information about what you'll share, like special offers, updates about your business and more. Use this template to help you write your welcome post.

Do hashtags work on Facebook?

Well, the use of hashtags seems to be growing on Facebook. This may be because users can now link their Instagram and Facebook accounts, and cross-post to both channels. So, yes, hashtags can work on Facebook but only if you use them the right way.

What should you not do on LinkedIn?

Here's a look at some guidelines to follow when it comes to content you should avoid posting on LinkedIn:
  • Don't post complaints about your current or former boss, colleagues, or company.
  • Never post anything with spelling mistakes.
  • Don't publicize your job search.
  • Anything unrelated to jobs is better left off LinkedIn

What should my first LinkedIn post be?

The easiest thing to do is post about your job, occupation, your company, your industry and share that with your network. If you found it on LinkedIn, then just re-share it. A good place to find articles is Twitter. Also, consider the following business newsfeeds and be the first to post big business news.

What is the best day to post on LinkedIn?

The best time to post on LinkedIn is between 10 a.m. and 11 a.m. LinkedIn is a professional social network used by recruiters, salespeople, and businesspeople which is why it's often used during work hours. Tuesday, Wednesday and Thursday tend to be the best days to post on LinkedIn.

Can you post too much on LinkedIn?

Our internal data at Clearview Social shows this to be a good measure. Go much higher than that number, and LinkedIn appears to hide your posts from more and more of your network. Posting more than 20 times per month isn't going to help you, and posting way too much will hurt your distribution.

How do I make my LinkedIn posts stand out?

To stand out on LinkedIn and actually produce engagement on your posts, produce native videos that have direct calls to the discussion in the comments below and then initiate it yourself. Keep it simple: write quick text-based posts that grab attention and drive engagement. Stop using LinkedIn as a one-way street.

How do I increase my views on LinkedIn?

How to Boost Your LinkedIn Post Views with All-Text Posts
  1. Building your LinkedIn presence starts with getting in front of the right people.
  2. If you want to maximize your LinkedIn post reach, go for a text-based content without links.
  3. Write a relatable story anchored on a LinkedIn-initiated hashtag.
  4. Craft an all-text version of your article.

Do hashtags work on LinkedIn?

When you create an update to share with your network from your LinkedIn homepage, you can add your own hashtag by typing # and the word or phrase directly in your post. Hashtags in comments or within articles won't show up in hashtag feeds at this time. Learn more about using hashtags in your articles.

What should I post on LinkedIn 2020?

Here are five ideas for content to post on LinkedIn:
  • Blog posts. There are a few ways to share a blog post on LinkedIn.
  • Third-party content.
  • Native video.
  • Text only.
  • Photos and graphics.

Who sees your posts on LinkedIn?

When sharing a post, you can control who sees it from the share box. Public posts can be shared on other sites as long as your public profile is also showing. If your profile isn't public, your post will only be visible to members who are signed in to LinkedIn.

Are Facebook and LinkedIn connected?

After you make a selection, your Facebook account and LinkedIn account are connected. You can share your updates from LinkedIn on Facebook, and LinkedIn will occasionally post to your Facebook wall with opportunities or recent connections you've made.

Does Facebook own LinkedIn?

LinkedIn is the new Facebook. Deal with it.

Who has more users Facebook or twitter?

Oct. 30, 2019: Facebook reports 2.45 billion monthly users and 1.62 billion daily active users. Oct. 24, 2019: Twitter reports 145 million monetizable daily users.

Why does LinkedIn look like Facebook?

“The goal with this design was to simplify and create focus." The best way to do that was give users an experience they already understand. “We're a social network, Facebook is a social network. The types and interactions and behaviors you see on the platforms are similar,” Parnell says.

Is LinkedIn safer than Facebook?

As compared to Facebook, LinkedIn is more secure which means that your profile is safer. We often hear about Facebook profiles being hacked as compared to LinkedIn. Hence people prefer LinkedIn over Facebook. Hence LinkedIn is more preferred over Facebook for marketing purpose.

Is LinkedIn Social Media?

LinkedIn is a social network that focuses on professional networking and career development. You can use LinkedIn to display your resume, search for jobs, and enhance your professional reputation by posting updates and interacting with other people.

What is Facebook nowadays?

Learn why so many people can't stay away from Facebook

Facebook is a social networking website where users can post comments, share photographs, and post links to news or other interesting content on the web, chat live, and watch short-form video.

Is Twitter better than Facebook?

Facebook lets you connect with family better, which may be its only killer feature. Twitter lets you connect with the world more efficiently, which is definitely its draw. Messenger is great for chats and things tangentially related to communication, but using dedicated apps is still more feature-rich.

How is LinkedIn different from other social media?

LinkedIn is different than other social networking sites in that it's designed solely for the purpose of professional networking. As we said earlier, a LinkedIn profile page is essentially an online résumé. You can't post photos (other than your profile photo). You can't host a blog.

What's the difference between a LinkedIn post and article?

An article allows you to post an image that appears large atop the piece, whereas in a post the image is smaller and is usually displayed beneath the text. Other differences? An article is created via LinkedIn's Pulse Publishing. An article is equivalent to a Blog post.

Can anyone write a LinkedIn article?

We're always looking for new ways for members to contribute professional insights on LinkedIn. Our publishing platform allows members, in addition to Influencers, to publish articles about their expertise and interests. Note: The ability to publish articles is available to all members.

How do you write a good post on LinkedIn?

Summary
  1. Your title should be be 40-49 characters long.
  2. Include 8 images in your post.
  3. Don't embed multimedia such as YouTube videos into your blog post.
  4. Write How-to posts.
  5. Divide your post into 5 sections with headings (h1, h2, h3, etc.)
  6. Write between 1,900 to 2,000 words.
  7. Your writing should have a neutral tone.

How many words should a LinkedIn post be?

300 words

Does LinkedIn pulse still exist?

LinkedIn is a great place to reach your target audience with relevant content. That's a great question, because there are 2 different ways to share your content on LinkedIn. And they are tooo different - LinkedIn posts and LinkedIn Articles (now it's LinkedIn Pulse).

How long should social media posts be?

Ideal Length of a Facebook Update: 40-80 Characters

Posts that contain 40 characters or less earn 86% more engagement. A study from Jeff Bullas found similar results, including that Facebook posts with 80 characters or less receive 88% more engagement. The key is to keep your posts short and concise.

What happened LinkedIn pulse?

LinkedIn Pulse, previously LinkedIn Today, no longer exists separately on the Log In or Sign Up experience. Instead, Pulse content is now integrated into your LinkedIn homepage feed! Note: We are retiring Pulse as a standalone app in early 2017.

How do you post long articles on LinkedIn?

How to Write a Long-Form Post for LinkedIn
  1. 1Click the Publish a Post link from either your home page or the LinkedIn Pulse home page.
  2. 2(Optional) Add an image to be associated with your article by clicking the Image icon.
  3. 3Write your post headline in the Write Your Headline space.
  4. 4Write your post in the window provided.

What should I write in LinkedIn?

  • 10 Tips for Writing LinkedIn Blog Posts That Expand Your Influence.
  • Write about what you know best.
  • Write about what you're most passionate about.
  • Write about trending topics.
  • Become an idea machine.
  • Provide information and insights that help your readers.
  • Share something about yourself.