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The Daily Insight

What percentage of Australia uses social media?

Author

Rachel Newton

Updated on March 10, 2026

Between 2015 and 2018 there has been a continued upward trend in the population share of active social media users in Australia. 58 percent of the population were active users in 2015, and this increased to 69 percent in 2018.

Similarly, what percentage of people use social media in Australia?

(79%)

Also, what percent of the world uses social media? A new survey from Pew Research Center found that Americans use YouTube the most, at 73 percent, a number unchanged from last year. The second most popular social media site is Facebook, with 69% of Americans reporting using the service, a 1 percentage point increase from last year.

Similarly one may ask, how many people use social media in Australia 2019?

Key facts include: Some 18 million Australians have active social media accounts, i.e. 72% of the population and active social media users grew in Australia by 5.9% over the 12 month period Jan 2018 to Jan 2019, this substantially out strips population growth over the same period.

What is Australia's most popular social media?

Social media usage Australia 2019 by brand Facebook was considered the most used social network site in Australia in 2019, amounting to approximately 71 percent of respendents. This was followed by Instagram and Whatsapp, which amount to approximately 44 percent and 31 percent of respondents respectively.

Related Question Answers

Which age group use social media the most?

The breakdown of demographics by age include:
  • 51% of 13–17 year olds use Facebook.
  • 76% of 18–24 year olds use Facebook.
  • 84% of 25–30 year olds use Facebook.
  • 79% of 30–49 year olds use Facebook.
  • 68% of 50–64 year olds use Facebook.
  • 46% of 65+ year olds use Facebook.

Who uses Facebook in Australia?

Facebook is easily Australia's most widely used Social Network early in 2019 with over 17.1 million Australians aged 14+ (83%) visiting Facebook in an average four weeks, an increase of almost 4.2 million (+32.4%) from four years ago according to the latest research from Roy Morgan.

How many people are on Facebook in Australia?

According to the Australian Bureau of Statistics Population Clock there are now approximately 25 million Australians. Facebook's recent data shows there are now 15 million active Australians on Facebook. Therefore approximately 60% of the total Australian population is an active Facebook user. This is a huge number.

How many times a day do we check social media?

A new survey shows that more than half of American adults say they open a social media app on their phones — at least 10 times a day. The survey found that the typical social media user spends 10 to 20 minutes on an app after opening it.

What country uses social media the most?

So, which countries use social media the most? As of January 2019, Statista reported that the top 5 countries that have the highest social media penetration are the UAE at 99%, Taiwan at 89%, South Korea at 85%, Singapore at 79% and Hong Kong at 78%.

Who uses social media the most age?

Percentage of adults in the United States who use social networks as of February 2019, by age group
Share of U.S. adults
18-29 90%
30-49 82%
50-64 69%
65+ 40%

Which gender uses social media more?

Men and women use social network services (SNSs) differently and with different frequencies. In general, several researchers have found that women tend to use SNSs more than men and for different and more social purposes.

Which age group uses Facebook the most?

What age group uses Facebook most? Overall, 25 to 34-year-olds made up the biggest demographic group of Facebook users in the United States.

What percent of teens use social media?

All told, 81 percent of teens now use social media, and 70 percent use it more than once a day.

How much of the world is connected to the Internet?

Internet users
2005 2017
World population 6.5 billion 7.4 billion
Users worldwide 16% 48%
Users in the developing world 8% 41.3%
Users in the developed world 51% 81%

What is the fastest growing social media platform?

In 2018, Instagram has been the fastest-growing social network, with 1 billion monthly users. While this is still significantly lower than Facebook's 2.27 billion users, it's an indication of the immense popularity of Instagram, whose image hasn't been strained by privacy concerns.

Who benefits from social media?

Top 9 Benefits of Social Media for Your Business
  • Faster, Easier Communication. Customers can contact a customer service representative faster and easier now than ever before thanks to social media.
  • Networking & Partnerships.
  • Boost Organic Visibility.
  • Increase Website Traffic.
  • Customer Feedback.
  • Impress Potential Customers.
  • Branding.
  • Track Your Competition.

Is social media good for society?

Social media is a great way to connect with people who you may not see all the time. It's also great for making friends. Social media helps you build connections with kids who have the same interests. It is a quick way for people to get to know each other, even if they're living across the world from one another.

What is the most popular social media 2020?

The 7 Top Social Media Sites You Need to Care About in 2020
  1. Instagram. Long the home of influencers, brands, bloggers, small business owners, friends and everyone in between--Instagram has topped well over 1 billion monthly users for some time now.
  2. YouTube.
  3. 3. Facebook.
  4. Twitter.
  5. TikTok.
  6. Pinterest.
  7. Snapchat.

Can I use WeChat in Australia?

More than 10,000 shops and restaurants in Australia are using the WeChat Pay system. Most early overseas adopters of this service are duty free shops and Chinese restaurants, but in Australia it is also common to see the WeChat pay option available in pharmacies.

Who are the users of social media?

  • Facebook has 2.498 billion monthly active users.
  • YouTube has 2 billion monthly active users.
  • WhatsApp has 2 billion monthly active users.
  • Facebook Messenger¹ has 1.3 billion monthly active users.
  • WeChat (Weixin) has 1.165 billion monthly active users.
  • Instagram¹ has 1 billion monthly active users.

What age group uses social media the most Australia?

Age distribution on social media in Australia. As can be seen in the graph, 25-35 year-olds make up the largest proportion by far, 43.8%. 18-24 year-olds are the runners-up with a share of 32.7%. Completing the third, fourth and fifth spots are 35-44, 13-17, and 45-54 year-olds respectively.

What is the most popular social media platform 2019?

Facebook