What are generic terms in trademark law?
James Craig
Updated on April 11, 2026
Regarding this, can a generic term be trademarked?
Generic terms can never receive trademark protection. They are words or symbols that communicate what type of product or service is being offered.
Likewise, what words Cannot be trademarked? The U.S. Patent and Trademark Office does not allow the registration of generic words or phrases. For instance, a computer repair company cannot trademark the word "computer." It is considered generic and too likely to be used in the course of daily business for a multitude of businesses in the same industry.
Accordingly, what does it mean for a trademark to become generic?
A generic trademark, also known as a genericised trademark or proprietary eponym, is a trademark or brand name that, because of its popularity or significance, has become the generic name for, or synonymous with, a general class of product or service, usually against the intentions of the trademark's holder.
Why are generic or descriptive names or words not given trademarks?
Generic words receive no trademark protection. Generic “marks” are devices which actually name a product and are incapable of functioning as a trademark. A valid trademark can become generic if the consuming public misuses the mark causing the mark to become the generic name for the product.
Related Question Answers
What words can be trademarked?
Phrases, words, symbols, sounds, and even colors are all eligible for trademark protection. Anything that identifies your brand and is used to distinguish your company or goods/services from other companies can be trademarked.What happens if a trademark becomes too generic?
If they don't, a competitor can start an abandonment action and ask for the cancellation of a trademark because it's become generic. This process is called genericide. The trademark loses its legal protection, and any competitor can use it to promote their products.Is Kleenex a trademark?
Kleenex. Kleenex is a brand name for a variety of paper-based products such as facial tissue, bathroom tissue, paper towels, tampons, and diapers. Often used informally as a genericized trademark for facial tissue in the United States, the name Kleenex is a registered trademark of Kimberly-Clark Worldwide, Inc.Is Apple a generic trademark?
For all publications, include an appropriate generic term after the trademark the first time it appears.Apple Trademark List*
| Apple's Trademarks | Generic Terms |
|---|---|
| Apple's Trademarks Apple logo® | Generic Terms |
| Apple's Trademarks Apple CarPlay® | Generic Terms software feature |
Is Jello a trademark name?
Jell-O is a variety of gelatin desserts (fruit-flavored gels), puddings, and no-bake cream pies. The original Jell-O gelatin dessert (genericized as jello) is the signature of the brand. Jell-O is a registered trademark of Kraft Heinz and is based in Chicago, Illinois.Is Google a generic trademark?
In a recent case before the Ninth Circuit, the court held that “google” was not a generic term and was a protectable trademark, re-affirming that even if a trademark is widely-used by the generic public as a verb, that does not mean that the trademark is considered generic.What's it called when a brand name becomes generic?
A generic trademark, also known as a genericised trademark or proprietary eponym, is a trademark or brand name that, because of its popularity or significance, has become the generic name for, or synonymous with, a general class of product or service, usually against the intentions of the trademark's holder.How long does a trademark last?
10 yearsWhat are the three types of trademarks?
There are three different types of trademarks that can be registered:- A word or design mark.
- A certification mark.
- A distinguishing guise.