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The Daily Insight

Do you patent or trademark a logo?

Author

James Craig

Updated on March 31, 2026

Patents are only issued for inventions, ornamental designs of goods, or plants, not names. To protect your brand name and logo, you will need to utilize the trademark registration service. Both patents and trademarks are registered with the United States Patent and Trademark Office.

Beside this, do you copyright or trademark a logo?

Yes. A logo that includes artistic or design elements, (i.e. not just the name on its own), is legally regarded as being a work of artistic creation and therefore will be protected under copyright law. Copyright protects the logo as an artistic work.

Likewise, is it worth it to trademark a logo? Logos can function as trademarks just like any other brand identifier can. In either case, if your logo is an important brand identifier – meaning, if the logo is strongly identified with your company, products, or services, then it's worth protecting by registering it as a trademark.

Likewise, people ask, do you have to patent your logo?

To protect your logo, you need a trademark or service mark (trademarks are generally used for products, while service marks are usually applied to services). You should not copyright or patent a logo design. Neither is appropriate for a logo used in commerce.

How much does it cost to patent a logo?

Trademark Logo Cost. The cost to trademark a logo with the U.S. Patent and Trademark Office (USPTO) ranges from $225 to $600 plus legal fees depending on the filing class. When you aim to distinguish your business from your competitors, your logo is one of the most important elements.

Related Question Answers

Can I put TM on my logo?

The trademark symbol (TM) is a mark that companies often use on a logo, name, phrase, word, or design that represents the business. The (TM) symbol actually has no legal meaning. You can use the symbol on any mark that your company uses without registering it.

When should I trademark my logo?

Should I Trademark My Logo? By common law, a logo is trademarked as soon as it's used in commerce. But, according to LegalZoom, this may only protect you in your immediate locale. State registration will provide additional protection, and it's relatively simple and inexpensive.

How can I legally create a logo?

Go to the U.S. Copyright Office website. Select "Electronic Copyright Registration" to fill in the Form VA online for registration of a work of Visual Arts. Name the creator of the logo and include contact information for the owner. Many logos are works for hire.

How do I know if a logo is copyrighted?

You can search all applied-for and registered trademarks free of charge by using the U.S. Patent and Trademark Office (USPTO)'s Trademark Electronic Search System (TESS). If your mark includes a design element, you will have to search it by using a design code.

How do I protect my logo and brand?

One of the best ways to protect your intellectual property is to register a trademark for your brand name, logo, designs, slogans, and any words associated with your brand. Obtaining a registered trademark for your brand's IP will allow you to use the registered trademark symbol "®" in conjunction with these assets.

How do I protect my brand name?

Protect Your Brand Name in 5 Steps
  1. Register your domain name. Domain names are an important part of any business brand today.
  2. Trademark your business name and logo.
  3. Use your brand.
  4. Monitor your brand.
  5. Deal with infringement immediately.

How long does a trademark last?

ten years

What is the difference between copyright and trademark?

Copyrights and trademarks protect distinct creations. Generally, copyrights protect creative or intellectual works, and trademarks apply to commercial names, phrases, and logos. Trademarks fall under the auspices of the U.S. Patent and Trademark Office, while copyrights are granted by the U.S. Copyright Office.

What does the little R with a circle mean?

The R in a circle comes from US law and indicates that a trade mark is registered with the US trade mark office, the USPTO. Use of the ® symbol confirms the mark's full trade mark protection. Otherwise, a breach of competition law exists because the ® symbol misleads the market about protection as a trade mark.

How much does a patent cost?

A basic utility patent, also called a non-provisional patent, will cost between $5,000 and $15,000 to file. USPTO filing fees are $330, the patent search fee is around $540, plus a $220 examination fee, driving up the total cost to over $1,000, not including attorney fees.

How do I patent a name and logo?

To register a trademark, go to the U.S. Patent and Trademark Office's Web site, Don't add a domain extension to your trademark to prevent others from registering the same name by adding another extension.

Can a patent be granted for product design?

Artistically, design patents play an important role in our daily life. A design patent is a form of legal protection of different visual features of a manufactured item. A design patent may be granted if the product has a separate configuration, distinct exterior ornamentation or both.

Should I get a trademark or LLC first?

In many cases, a business will want to start the trademark application as soon as their LLC or corporation paperwork is filed. By filing for a trademark prior to launch, you can be sure that your name is protected once you begin commercial sales. However, there may be an even stronger reason to apply early.

Can an LLC own a trademark?

There are many different types of legal entities that can own a trademark. The most common that we see, and also the simplest, are LLCs and corporations. Usually, a LLC or corporation develops a mark to identify itself as a source of goods or services.

Can you make money off a trademark?

Trademarks can be used to make you more money with minimal effort. Because they don't cost you anything to create and can be turned into a money-making machine with very little investment. Most of us have thought of a catchy name, slogan or phrase but did not know how to monetize it and use it to make money.

Can I trademark a name already in use but not trademarked?

A registered trademark offers legal protection to unique logos and designs affixed to a tangible object. For this reason, you can't file to register a trademark that someone else is already using if they used the trademark first.

Is it illegal to put a logo on a shirt?

Trademarks or copyright can protect logos, and both forms of intellectual property protection restrict how others may use the logo. Selling shirts with copyrighted images isn't impossible, but you should never use someone else's logos on your T-shirts or other clothing without their explicit permission.

How can I protect my logo from being copied?

If you want to protect your brand identity you have to register a trademark for your company name, logos, and slogans. By using the trademark symbol, you notify other people that products they use are your property. In order to prevent unauthorized use of your mark by third parties, you have to choose a strong one.

Can I use logo without permission?

A person or company should never use a trademark or logo without written permission from its owner. However, even then, third parties cannot use logos without a specific agreement. More than that, trademarked companies often have resale policies for their products.

How long does it take to patent a logo?

It can take three to four months from the time the notice of publication is sent before the applicant will receive official notice of the next status of the application.

What is the cheapest way to trademark?

The cheapest way to trademark a name is by filing with your state. The cost varies depending on where you live and what type of business you own. If you are a corporation or LLC, you can expect to pay less than $150 in most cases, while sole proprietors and contractors can pay anywhere between $50 to $150.

How much does a logo cost?

The cost of a logo design is anywhere from $0 to tens of thousands of dollars, but if you're a small business or startup looking for quality design, a good logo design should cost between $300-$1300. Logo design prices can vary, for instance the price of a logo design depends on the quality and who created.

Are trademark engines good?

The bottom line is that the trademark monitoring service offered by Trademark Engine will do you no good unless you can actually afford to take legal action against potential infringers. Of course, Trademark Engine forgets to tell you that part.